NY Times documents Calipari’s social media presence

The New York Times, the biggest, best paper in the land, has finally caught on to what many in the Commonwealth already know: John Calipari is the king of social media

The article documents how Calipari is the top college coach on Twitter in terms of followers, how his Facebook page is a meeting place for many UK fans, how his CoachCal.com Web site is super popular and more.

It’s hard to argue with what Calipari is doing, considering the success he’s had at it. Even his newest venture, voice messages through Lexy.com, has been a hit so far.

In fact, it’s arguable that without UK’s head man, many of the people who follow the coach on his various Internet outlets wouldn’t be tweeting or Facebooking without him.

It’s a point that’s being driven home from Day 1. The man’s an ambassador and he’s on the cutting edge on how to be that type of coach.